As malls welcome shoppers back after a two-year pandemic slowdown, new retail concepts have started making their mark. Paris Baguette, the well-loved fast-casual bakery chain known for quality, delicious and innovative breads and cakes, is taking the lead in Singapore as it opens its first café-retail concept store at Raffles City.
Paris Baguette is a Korean-owned French-themed café with more than 3,800 outlets globally and 11 in Singapore, with this new outlet being the chain’s twelfth and the first that incorporates the teatra retail concept within a café. Nestled at a high traffic spot at Raffles City Shopping Centre’s connection to the main City Hall MRT entrance at level 1, this 2,637 sq. ft. outlet seats 64 and is designed with an outdoorsy garden-like, European theme. Paris Baguette has merged the café-retail concept into a holistic whole. A central teatra gift shop with a brewing bar for customers to create their own tea packages doubles the experiential value of this Paris Baguette outlet and encourages shoppers to drink, dine and shop for exquisite tea gifts and pastries.
teatra – a Tea and Travel Combination of Tea Flavours from Across the Globe
Paris Baguette’s proprietary teatra range will also launch exclusively at Raffles City. teatra’s casual and premium lines boast unique tea selections from around the world with global tea tastes to experience. Dressed up in Red Dot Design Award[1] winning fresh floral tins and boxes, these unique tea blends such as Chocolaty Ceylon and Winter Fruit Bunch or Cuz Mine offer floral and fruity tea blends to suit all the different seasons and tastebuds. The teatra premium package design showcases the work of British illustrator, Fee Greening[2], on easy-to-recycle and collectible tin containers that aims to evoke inspiration by expressing the aroma and taste of each product.
New and Raffles City Exclusives: Tea-Infused Desserts and Handcrafted Beverages
Paris Baguette will be launching new dessert items, such as teatra tea-infused Earl Grey Royale Pudding and Earl Grey Choco Cake, and handcrafted beverages such as tea-infused milk teas, mocktails and vin-chaud (also known as mulled wine), which will be exclusive to the Raffles City outlet.
Also launching at Raffles City will be an all-day brunch menu that includes a hearty PB Big Breakfast, a true-to-France Croque Madame Sandwich, and a Korean Honey Castella French Toast which will pay tribute to the café’s origins. This all-day brunch menu will first launch in Raffles City and subsequently roll out at selected Paris Baguette outlets.
“We extend our warmest welcome to Paris Baguette’s debut in Raffles City with its first-ever, café-retail flagship outlet that ties in perfectly with our upscale, premium positioning. We are excited to work together with the brand to bring our shoppers exclusive product offerings and a unique and elevated experience, further making Raffles City an integrated retail and lifestyle mall destination of choice for all,” said Mr Steve Ng, General Manager of Raffles City Singapore.
“We are thankful for the support from Raffles City. Our new concept brings a new Paris Baguette bakery café x teatra retail experience that we hope will appeal to Singaporeans. Customers who love our royal pudding, will love our new premium teatra earl grey pudding. We will continue to innovate to develop new tastes and flavours for the region. Singapore is a great launchpad for new concepts and ideas, and if successful, we will be rolling out more of such concepts regionally,” says Hana Lee, CEO, Paris Baguette Southeast Asia.
Opening Promotion Detail (from opening till 31st July):
- All brunch & cake 20% off with teatra drink purchased (applicable for slice cakes, roll cakes and pound cakes. Not applicable for whole cake)
- 15% all teatra retail items (not including non-food items such as tumblers, mugs, cups)
- Free silky roll cake (worth $15.50) with min. spends $50 and above (while stocks last)
The post Paris Baguette To Open New Cafe-Retail Concept at Raffles City appeared first on Hpility SG.
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