Search for:
How To Create A Holiday Marketing Campaign: Step-By-Step Guide
Marketing guide

Generally, holidays are unprecedented in terms of how consumers will behave. However, at the same time, it is a crucial time for businesses to revamp their marketing strategies to boost their business revenue.

marketing guide

The holiday might seem like an off day for businesses because it certainly is for consumers. But, no! Holidays are special days for businesses where businesses can actually connect with their audiences on a personal level.

A well-designed holiday marketing campaign can help the business boost its sales revenue and retain its customers by strengthening relationships.

As a business, you must never forget that holiday means holiday shopping. Even consumers work to earn their living. So, when they get a holiday, they spend their time shopping for the things they crave.

This is where you will find an effective marketing campaign helping your business engage with your customers and generate more sales.

If your business is not equipped with the right team to outline an effective holiday campaign, hire a digital marketing agency in Singapore. They will take care of all your needs and ensure the holidays are used for the best ROI.

How To Build An Effective Holiday Marketing campaign?

The holiday seasons are just about to start. It means that you need a holiday marketing campaign to make the most out of these holidays.

Compelling holiday marketing strategies revolve around one pillar – Generosity. This is the opportunity to show your customers your appreciation for their business and help you offer better products and services.

That being said, we will not make you wait any further. Here is the step-by-step guide to help you develop the perfect holiday marketing campaign.

Step 1: Analyze Your Previous Campaign

While it is true that 2021 was not a good year for marketing campaigns, it is still important to look back at your marketing campaigns.

There are two things you will learn from them

  • Mistakes that could have been avoided
  • How your audiences have changed

Using these two key metrics can help you formulate the first step of your holiday marketing campaign.

You will be able to know many things just by looking at the old marketing strategies—for instance, the peak in traffic and sales. You can use this to develop a timeline to run your holiday marketing campaign.

Step 2: Define Your Goals

Once you have done digging in some data from previous successful or not-so-successful campaigns, it is time to draw some lines for your goals. By looking at your previous campaign results, you can aim for something realistic and achievable.

Yes, of course, your goal will certainly focus on getting the most sales from the holiday marketing campaign. However, you must also take this opportunity to build relationships with your audiences and paying customers.

Step 3: Decide Your Marketing Channels

This is where the success of your holiday marketing campaign lies. With the right marketing channel, you get results better than your expectations.

The most effective way to get the most out of your holiday marketing campaign is to target audiences who have already shown interest in your brand. That means you need to have a more personalized approach.

Step 4: Plan Your Timeline

Before you jump-start creating a campaign, you must map out the whole process. Without the right process, you might not get the desired results.

Here are the key stages that you need to be aware of:

  • Building your list
  • Raising awareness
  • Promoting your offers
  • Following up with your customers

Once your sales are up, do not lift your feet up. Yes, we understand you have achieved your goals. But what if you can achieve some more.

Holiday marketing campaigns allow you to attract new customers and convert them into paying customers.

Step 5: Segment Your Audiences

With the competition rising every day, your holiday marketing campaign needs to stand out. The most effective method to get attention is to tailor your message differently for different groups of audiences.

For instance, your younger audiences might like some informal tone with creative use of words. At the same time, your older audiences might like you to approach them more formally.

Revamp Your Holiday Marketing Strategy

A key takeaway from this guide is that planning is crucial. Without the right plan, you might not get the expected results.

Dictating enough time to develop a perfect holiday marketing campaign for your business can ensure a boost in sales and customer retention.

Source link

Why serviced apartments are becoming more popular
apartment interior

Serviced apartments have become the most sought-after accommodation choice for traveling these days! Perhaps this is because of its homely environment. While you are using a service apartment for your stay while traveling, on average, you get 30% more free space at your disposal to use.

Serviced Apartments

Why? Because a typical one-bedroom serviced apartment is almost double the size of a one-bedroom hotel. What’s more, you can expect more privacy compared to the hotel room because of the limited number of guests accommodated by serviced apartments.

Growing Popularity Of Serviced Apartments

Although serviced apartments have existed since the late 1950s, they are just getting popular because of the pandemic. Because of the pandemic, people are looking for a more home-like environment where they can relax, work, and cook for themselves.

The rise in demand for serviced apartments has escalated the serviced apartment industry. Today, serviced apartments include studios, multiple bedroom facilities, furnished amenities, and of course, internet.

This makes life comfortable for travelers who can concentrate on enjoying their trip instead of focusing on domestic help.

The best part of serviced apartments is that their price is significantly lower than most of the top-star hotels with the same facilities.

That being said, if you ever visit Singapore, instead of looking for hotels, look for serviced apartments. If you are looking at the right place, you can easily find affordable serviced apartments in Singapore.

apartment interior

What Is A Serviced Apartment?

To start with, a serviced apartment is a self-contained apartment in a building with all the necessary amenities. You get your bedroom, sitting room, fully equipped kitchen, and private keys to the apartment. Apart from that, all the serviced apartments enjoy housekeeping, guest service team, and other benefits which you enjoy in a hotel. A serviced apartment is similar to a hotel; the only difference is that you get a room all for yourself with all the amenities to the point you do not need to use the commonplace like in hotel services.

Why Are Serviced Apartments Better?

The reason why serviced apartments are becoming a hit over the hotel room is because of their flexibility and privacy.

In fact, in all honesty, a serviced apartment is a better choice for a family or a professional. Because most hotels do not allow more than one child in their standard room.

Here are a few reasons that make serviced apartments better than hotel rooms.

1. More Space To Relax

Serviced apartments offer comparatively more space to the guest than a hotel room. For instance, you get a full kitchen to cook your favorite dishes, a relaxing living room, and a personal bathroom.

For a longer stay, a serviced apartment is the best. It gives you enough space to work while traveling and ensures you get a private spec for yourself.

2. Better Privacy

With a serviced apartment, you get an area that is only yours. The norm of using selective spaces does not bind you. If you feel comfortable eating on the floor, you can; if you want to eat after 10 PM, you can, or if you want to work from home, you can use the serviced apartment as your new base for a couple of days.

A serviced apartment gives better privacy than a hotel room. You can use the serviced apartment as your home and as you like.

3. Lower Cost

If you compare, you will find that a serviced apartment costs lower than a hotel room with the same facility. In fact, doing a hotel’s peak season, the price differences can exceed 50%.

Shocking, but true!

Conclusion

Yes, hotels used to be one of the best places to stay while you were traveling, but the trend is changing now. With people wanting the feel of staying home even while traveling, the serviced apartment industry is gaining traction.

Serviced apartments have become a top choice for people over the hotels. This is because of the fact that despite being a rented room for one night, you get all the facilities of your home and use the space as you want.

If you haven’t experienced a serviced apartment, do book one on your next trip. After that, you will never book a hotel room.

Source link

Fly Direct from Singapore to Redang Island with Berjaya Air
Berjaya Hotels and Resorts

Following the reopening of international borders in Malaysia, Berjaya Hotels & Resorts (“BHR”) launches new international route between Singapore and Malaysia via Berjaya Air (“BAir”). Now holidaymakers from Singapore can fly direct from Seletar Airport to Redang Airport. The entire flight journey only takes approximately one hour and twenty minutes, greatly reducing the total travelling time from Singapore to Redang Island.

crystal-clear waters

The Taaras Beach & Spa Resort

Travellers from Singapore who look forward to experience the crystal-clear waters and white powdery sands of the award-winning The Taaras Beach & Spa Resort can complement their holidays by booking an Enchanting Redang Escapade experience. It starts from SGD2,096 (MYR6,288) nett per person per package and consists of a 4D3N accommodation with return flight, hygiene pack, daily meals, welcome evening cocktail, recreational activities and exclusive merchandise.

The Taaras Beach & Spa Resort

All-in, the exclusivity of this flight entitles guests access to the Seletar Business Aviation Centre, a 15kg check-in luggage allowance per person, express boarding and refreshments on board with the warmest hospitality.

Since its inception, Berjaya Air’s Jojo Flight has further enhanced regional air connectivity to the island and reduced travelling time with its weekly daytime-charter flights to Redang Island. Furthermore, it prioritises on all its passenger’s safety, privacy and a seamless journey where guests need not wait in long queues to check in or when collecting their luggage. Guests can always depend on the airline’s operations and ground staff who are fully committed to assisting them with their needs and to ensure that they travel comfortably.

Redang Airport

Passengers travelling on board Jojo Flight are advised to abide by all COVID-19 travel procedures of both countries. In addition, the airline promises to keep adopting the highest safety and hygiene standards across all end-to-end touchpoints.

Guests are also welcome to travel on their own terms to experience unparalleled flexibility by chartering flights to Redang Island and enjoy a hassle-free journey when customising their dream vacation.

For more information, please visit www.thetaaras.com

Source link

How To Stop Hair Loss For Good: Tips for Healthier Hair in 2022
haircare treatment

Did you know that we tend to lose more hair with age? On average, most people lose about 100 strands of hair a day, and with new strands growing to replace the ones lost, most of us will not see a noticeable difference. However, when fewer strands or no hair grows back, you will start to notice a receding hairline or thinning areas on your scalp.

yun nam

The haircare experts at Yun Nam Hair Care know it can be harrowing to pull chunks of hair out from your hairbrush after combing through it. Hence, in this blog, they’ll be sharing with you some important signs and symptoms to look out for, so that you can take active steps to review your lifestyle.

Hair loss, also known as alopecia, affects many people of all ages. For some, hair loss is hereditary and occurs as a natural part of ageing. In others, hair loss may be a sign of an underlying medical condition such as hormonal imbalances, or a result of poor diet, stress, and other lifestyle habits.

For instance, you may be more at risk of hair loss if you have a hectic schedule packed with work and other social commitments. Not eating properly may also put you at risk of nutritional deficiency, in turn leading to an increased risk of hair loss.

For many of us, hair is the crowning jewel of our head, and losing them not only affects our appearance but may also cause additional emotional stress and affect confidence levels. While there are treatment options such as hair regrowth, you can also make lifestyle changes to minimise hair loss and preserve your full head of hair. Read on for some handy tips.

1. Review your diet

Diet can affect hair loss in a number of ways. A poor diet can lead to a deficiency in certain vitamins and minerals, depriving your hair follicles of the adequate nutrients they require to produce healthy hair. This ultimately results in hair loss or weak and brittle hair.

Vitamins and minerals contributing to healthy hair growth include protein, zinc, iron, biotin, vitamin C, vitamin A, and omega-3 fatty acids. If you are not getting enough of these nutrients in your diet, this can lead to a deficiency and weaken the roots of your hair.

If you love fried, oily food, you may want to cut it down a little. Consuming excessive oily food can lead to an overproduction of sebum, which builds up in our hair follicles and clog the pores, leading to hair loss.

2. Hydrate yourself

While you review your diet, don’t forget the liquids! Staying hydrated is important. It plays a critical role in maintaining our health and is necessary for the proper functioning of every cell in the body, including the hair cells.

Dehydration can cause the scalp to become dry and itchy, or cause an electrolyte imbalance, affecting the health of the hair follicles and resulting in hair loss.

As a rule of thumb, drink at least two litres of water each day, and as much as possible, switch out sugary drinks. Some people do not enjoy drinking plain water but a tip is to squeeze in a bit of lemon or infuse it with some mint leaves to provide a flavour boost (bonus: it’ll boost your nutrient and antioxidant levels as well).

3. Watch and review your stress levels

When our body experiences stress, it handles the overwhelming feelings by releasing hormones called cortisol and epinephrine (adrenaline). These hormones affect almost every system in your body, including your metabolism, blood sugar levels, heart function, and immune system.

Aside from having an impact on our bodily functions, excess levels of these hormones can also inhibit hair regrowth. These hormones result in hair growing slower, or stunt hair growth, all of which can give the impression of balding and hair loss. Hence, it is recommended by the experts here at Yun Nam Hair Care to check in on your stress levels every once in a while and engage in relaxation techniques.

Some relaxation techniques include practising yoga, meditation, and mindfulness – all of which can help restore calm and relieve stress. Even just a few minutes of meditation a day can be very helpful in reducing tension and getting you out of the stress cycle you are in. Besides these relaxation techniques, you can also make time for your hobbies to help alleviate stress.

4. Give your scalp some Tender Loving Care (TLC)

Scalp massages — a definite stress reliever — also promote blood circulation to the scalp, bringing nutrients and oxygen to the hair follicles and promoting healthy hair growth. Additionally, scalp massages can help dislodge any built-up sebum or dirt on the scalp and prevent them from clogging the pores.

Furthermore, regular scalp massages help with hair loss by stimulating the oil glands in the scalp. This unlocks younger hair strands, which are often anchored with oils, allowing them to move up the hair shafts smoothly.

Remember to only use your fingertips (no fingernails!) to gently massage your scalp for about five minutes at a time. You can also save time and do this when you are washing your hair in the shower.

5. Limit chemical perms & treatments

Some of us like to make changes to our appearances every once in a while and do something to our hair. However, it’s important to be mindful of the hair treatments that you put your scalp through. Many common hair treatments such as dyeing, perming, and rebonding can damage the hair shaft, causing hair to become brittle and weak, in turn resulting in breakage. Some treatments can even cause damage to your hair follicles, making it more difficult for new hair to grow and eventually lead to balding
Certain chemicals can also cause inflammation and irritation to your scalp, which can also result in increased hair loss. Thus, it is important to review the chemicals being used in the hair treatment you are going for, to ensure that damage to your hair and scalp is minimized.

6. Be gentle with your hair

If you’re not going to the salon for styling and want to do it on your own at home, then it’s crucial to be gentle. Try to avoid any tugging and pulling which can cause breakage. Here are a few tips for how to style your hair the right way:

  1. Use a wide-tooth comb to detangle your hair before you start styling it.
  2. Be careful not to tug on your hair when you’re styling it.
  3. Refrain from using excessively high heat on your hair.
  4. Let your hair air dry whenever possible.
  5. Don’t wash your hair too frequently. This can strip your hair of its natural oils and lead to fragility and breakage.
  6. If you must wash your hair every day, review the chemical used in your shampoo and conditioner and opt for more natural and gentle ones.
  7. Don’t brush your hair when it’s wet; this will lead to breakage and split ends!
  8. If you must brush your hair when it’s wet, use a wide-tooth comb to prevent breakage and split ends.
7. Invest in some hair care products

In addition to being gentle with your hair when styling, you also need to invest in hair care products that are suitable for your hair type. For instance, If you have oily scalp and hair, you can try Yun Nam’s Charcoal series shampoo. Ingredients such as charcoal helps remove dead skin cells from your scalp and deodorises unpleasant scent – leaving your hair feeling refreshed and rejuvenated.

Top-quality natural hair care products are vital in preventing hair breakage. Avoid hair products that contain harmful chemicals and consider switching to products that contain more natural ingredients such as bamboo extracts, olive oil, or even ginseng. These ingredients help to repair damaged hair and protect them from damage, all while strengthening hair fibres. Be sure to do your own research on the products you opt to include in your hair care routine; this includes reading up on product reviews to ensure the product is good and effective.

For more natural products to boost hair regrowth and minimise hair loss, you can also look to herbal hair tonics that provide additional nutrition to dry or brittle hair, helping to prevent breakage and hair loss. These tonics are packed with natural, premium ingredients that treat all kinds of problems, like itchy scalp and excess oil, providing the hair follicles with the nutrients it needs for optimal growth.

8. Consider seeking out hair growth specialists

Alternatively, consider working with hair care professionals like Yun Nam Hair Care, as they have the experience to distinguish the different patterns of hair loss and identify the cause. From there, they can also review your lifestyle habits and provide you with detailed information about the health of your scalp and hair.

Through the years, Yun Nam has been helping countless men and women recover from a variety of hair and scalp problems and offer specialised treatments scientifically designed to help you overcome the insecurity of dandruff, itchy scalp, oily hair, hair loss, and balding.

Their story starts in the Yun Nam region, home to 17,000 species of plants that hold a secret. Used in combination, these herbs and plants had been providing nearby villagers with full heads of thick, healthy hair for generations! After years of intensive research and development under constant review, Yun Nam successfully adapted and improved the formula to better suit Singapore’s tropical climate, eventually providing their customers with top-notch hair health using natural herbs and plants.

With numerous glowing reviews, Yun Nam Hair Care can tailor the perfect treatment plan for your hair and scalp. Shop their herbal hair tonics here or simply make an appointment to kickstart your journey to healthier and luscious hair.

Source link

5 Well-Known Benefits of Taking SkillsFuture Courses
skillfuture course

SkillsFuture Singapore (SSG), an upskilling initiative supported by Singapore’s Future Economy Council (FEC), is helping to broaden the landscape of Singapore’s workforce. Through its training subsidies, SkillsFuture offers a range of professional development learning opportunities for Singaporeans.

skillfuture singapore

Course offerings through SkillsFuture include full-time courses to earn a National ITE Certificate (NITEC), part-time courses to earn a Certificate of Competency (CoC), work-study programmes, and traineeship courses, as well as advice workshops and personalised one-on-one skills training sessions. Enrollees can choose to upskill in fields like business, information technology, electronics, engineering, advanced manufacturing, applied health sciences, hospitality management, and design and media.

In 2021, SkillsFuture was responsible for upskilling more than 600,000 Singaporean participants, many of whom found their livelihoods in a state of precarity due to the COVID-19 pandemic. In the same year, SSG welcomed as many as 30,000 enrollees to the SkillsFuture Series courses for burgeoning disciplines like tech-enabled services and data analytics. For 2022 and beyond, SSG will push for greater national competency in three key areas: the digital economy, the care economy, and the green economy. To get you excited about enrolling in one of these SkillsFuture funded courses yourself, here’s a list of five well-known benefits of participating in the SkillsFuture programme.

It Has Strengthened the Learning Skills and Competencies of Many Singaporeans

SSG aims to upskill participants from all walks of life. This includes students, new employees, mid-career employees looking to enter a new trade, and older Singaporeans who want to re-enter the workforce after a long time away. Participants are invited to enrol in SkillsFuture courses to sharpen their knowledge and practical skills in fields they want to excel in. In recent years, the time and effort they’ve invested in SkillsFuture has proven fruitful; according to the latest available SkillsFuture annual report, 9 out of 10 Singaporeans surveyed indicated that their professional performances improved after they took courses funded by SSG.

It Has Helped Participants Choose Careers They Love

In addition to imparting core trade skills to Singaporeans, the SkillsFuture programme has also helped them make the best of turning points in their careers. SkillsFuture courses have prepared enrollees to enter new trades from scratch or embark on completely different career paths after spending years in unrelated disciplines. Participants have been able to stoke their passion for self-improvement, dedicate themselves wholly to supporting themselves and their families, and become brave enough to take chances on fulfilling new careers. Indeed, through a SkillsFuture course, one can be led to discern the type of job that’s really right for them.

It Has Opened Doors Towards Lucrative Job Opportunities

Since its official launch in 2015, the SkillsFuture brand has gained wide name recognition among both public and private employers in Singapore. This, on top of the competitive skills learned through SkillsFuture courses, has increased participants’ employability and their chances of scoring well-paying jobs with prestigious companies. Promising tradespeople who want to work with top local and global organisations will gain a significant advantage through SkillsFuture.

It Has Prepared Singaporeans for Professional Life in the Modern World

It’s no secret that Singapore’s labour market is very different from what it was like in previous decades. There’s a pressing need for Singaporean professionals to be able to navigate the complexities of the market and adjust to employers’ expectations. Modern-day employers in the city-state look for flexibility and tech-savviness in their job candidates on top of core competencies for the positions themselves. Adjusting to the fast pace of the highly digitalised global economy is, without a doubt, a big challenge for Singaporeans to overcome. However it is a challenge that SkillsFuture can get them through via extensive upskilling, training opportunities, and career education.

skillfuture courses

It Has Bolstered a Culture of Lifelong Learning in Singapore

Lastly, SkillsFuture has strengthened the culture that fuels lifelong learning. Through initiatives like SSG courses, Singaporeans have discovered that their learning experiences don’t have to be limited to just one time and space—for instance their school years spent in a university. SkillsFuture has made it possible to learn brand-new skills in hybrid environments, at any stage in a Singaporean’s professional life. As a result, the programme has kindled a permanent love for learning and the reinforcement of professional traits like drive and resourcefulness. Alumni of SkillsFuture courses can take these values with them, and, most importantly, practise them in whichever careers they choose for themselves.

Cultivate Your Potential with SkillsFuture Singapore

If you’re looking to upskill and earn certifications that will prepare you for a new trade, consider enrolling in one of SkillsFuture’s subsidised courses. You may be able to secure the knowledge and support you need in order to jumpstart a fulfilling new career. Learn more about the programme through SkillsFuture’s official online portals.

Source link